A true classic of musical theatre, Les Misérables had been on stage in Australia for 15 months and was in need of a refresh. We needed to bring back some energy to the campaign surrounding this show and remind audiences why Les Mis is a must-see. Utilising incredible photography by Daniel Boud, we created a campaign that captured the passion and desperation of the stories’ setting, and the moments that bring this musical to life.
AgencyAKA AustraliaClientMichael Cassel GroupRoleKey Art DesignPhotographerDaniel BoudConsultantsKendra Reid - Creative Director
